- support the brands of 5-hour ENERGY® by planning, managing and directing collegiate activity in specified territory, as to develop the brand and influence sales.
- day-to-day management of 15 college campus ambassadors including hiring, training, on-going coaching, and field work.
- collaborate with peers, field marketing, and sales team to reach strategic goals and continue to evolve as the brand grows.
- develop and execute strategic monthly plans to drive trial among new users and expand the consumer base in the collegiate universe through events and sampling.
- develop key relationships on campus to better access the target market and grow sales.